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September 4 2020

Disney+ Tests Out a Bold Pandemic Experiment With Mulan

Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment from the company to see how much revenue a major motion picture can rake in through premium video rentals instead of a traditional theatrical release. The film, whose planned March theatrical release was pushed back…

Apple’s Contradictory Privacy Moves; Most-Watched Streaming Shows: Friday’s First Things First Agencies Are Strengthening Their Ecommerce Chops, Including VMLY&R and Horizon Media

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