Facebook takes on YouTube
Welcome to the A-Squared Media blog, where we write about the way our society consumes information and understands content and media. At A-Squared Media, we stay on top of the trends and evolve our strategies along with them, so that’s what this blog is all about.
For example, did you know that Facebook plans to spend up to $1 billion on original Facebook Watch programming? This new venture features original programming alongside videos from other creators, and becomes personalized to your interests over time.
What does this mean for advertising? On the one hand, Facebook algorithms will tailor content specific to the viewer, making targeting a specific demographic, that much easier for people like us. On the other hand, it means that unless you digest many viewpoints, your content could go stale. If that happens, will you keep watching? Perhaps just for the ads, right?
Facebook’s Vice President of media partnerships, Nick Grudin said in an email to The Verge that the goal is to support creators through revenue sharing products, in the same way YouTube pays creators who monetize their videos.
So, since video streaming is a fierce and crowded category, will Facebook Watch succeed? And will their content tailoring algorithms ultimately stunt growth?
Please tell us what you think!
