Quirky Dr. Bronner’s Throws Its Brand (and Money) Behind Legalizing Psychedelic Drugs

Key Insights The liquid soap brand is pushing for the FDA to legalize psychedelic drugs to treat PTSD, depression, anxiety and other disorders. Dr. Bronner’s “Heal Soul!” labels are very much in keeping with its longstanding, and highly effective, branding. One of the lesser-told stories of the coronavirus pandemic is how the virus, apart from…